Rui (Juliet) Zhu
BA (University of International Business and Economics), PhD (Minnesota)
Canada Research Chair in Consumer Behavior
Alumni Professorship in Marketing
Associate Professor, Marketing Division
Contact Information
Office Henry Angus 661
Tel 604-827-3158
Email juliet.zhu@sauder.ubc.ca
Research Interests
- Consumer information processing and psychology
- Music effects
- Self regulation
- Design and structural effects of physical environment
- Experiential processing
Academic Positions
- 07/2009 - present
Associate Professor, UBC, Sauder School of Business
- 07/2005 – 06/2009
Assistant Professor, UBC, Sauder School of Business
- 07/2003 – 06/2005
Assistant Professor, Rice University, Jones Graduate School of Management
Awards and Honors
- Marketing Science Institute’s 2007 Young Scholar.
- Society for Consumer Psychology (SCP) Sheth Dissertation Competition Runner-up, 2002.
- Carlson School of Management Dissertation Award, University of Minnesota, 2002-2003.
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2002.
- Robert Lieberman Memorial Award for Teaching Excellence, Carlson School of Management, University of Minnesota, 2001.
- "Excellence in Teaching" Award, Carlson School of Management, University of Minnesota, 2000-2001.
- Carlson School of Management Graduate Fellowship, University of Minnesota, 1998- 2002.
Refereed Journal Publications
- Meyers-Levy, Joan, Rui (Juliet) Zhu, and Lan Jiang, "Context Effects From Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," conditionally accepted, Journal of Consumer Research.
- Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science. Abstract; Full-text PDF; Supporting Online Material.
- Levav, Jonathan and Rui (Juliet) Zhu (2009), “Seeking Freedom Through Variety,” Journal of Consumer Research, forthcoming.
- Rui (Juliet) Zhu and Joan Meyers-Levy (2009), "The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Journal of Marketing Research, 46 (February), 37-45.
- Rui (Juliet) Zhu, Xinlei (Jack) Chen, and Srabana Dasgupta, “Can Trade-ins Hurt You? Exploring the Effect of Trade-in Value on Consumers’ Willingness to Pay For the New Product,” Journal of Marketing Research, Vol 45, Issue 2, 159-170.
- Argo Jennifer, Rui (Juliet) Zhu, and Darren Dahl (2008), “Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment,” Journal of Consumer Research, 34 (February), 614-623.
- Kirmani, Amna and Rui (Juliet) Zhu (2007), "Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge," Journal of Marketing Research, XLIV (November), 688-701.
- Meyers-Levy, Joan and Rui (Juliet) Zhu (2007), "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Journal of Consumer Research, 34 (August), 174-186.
- Zhu, Rui (Juliet) and Joan Meyers-Levy (2007), "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Journal of Consumer Research, 34 (june), 89-96.
- Zhu, Rui (Juliet) and Joan Meyers-Levy (2005), "Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions," Journal of Marketing Research, 43 (August), 333-345.
- Monga, Ashwani and Rui (Juliet) Zhu (2005), "Buyers versus Sellers: How They Differ in Their Responses to Framed Outcomes," Journal of Consumer Psychology, 15 (Fall), 325-333.
Links and other information