News

  • Daniel F. Muzyka, Dean of the Sauder School of Business, has been appointed Knight of the National Order of Merit by the Government of France ...More
  • Times of India profiles new marketing research by Sauder's Rui (Juliet) Zhu and Lan Jiang: "Carpeted flooring affects consumers’ purchases" ...More
  • Professor James Brander has teamed up with the Vancouver Sun and Ernst & Young LLP to produce the list of British Columbia’s top 100 publicly traded companies ...More
  • Sauder's Centre for Sustainability and Social Innovation delivers November carbon estimate for Vancouver's 2010 Winter Olympics ...More
  • MIS professors Izak Benbasat and Yair Wand in the Wall Street Journal: "Who Knows What?" ...More

Events

  • Attend a UBC MBA Full-Time Fair or Information Session ...More
  • The UBC Finance Club will host the upcoming First National Investment Banking Competition and Conference in Vancouver ...More

For more information, please contact us at
newsinfo@sauder.ubc.ca

Darren Dahl

New marketing research by Sauder professor Darren Dahl shows that trivial similarities translate into greater sales in the retail environment, but also greater risk

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